Marketing Your Property
Estate agents have always talked about kerb appeal – how well a property looks to a passer-by. This is still important. But more so, in this day and age, is screen appeal. Your property is going to be seen by far more potential buyers via a mobile or desktop device nowadays – especially given our guided virtual property tour: think Kirsty or Phil and you get the picture! Today very few people in the first flush of interest will walk or drive past your home. They will view your property on screen. There are great benefits to this.
On-screen, you have the opportunity to present your property at its very best all the time, regardless of weather and other detrimental factors. Photographs of your property can be taken on a lovely bright day with the sun in just the right direction. Your images will be captured when the garden is tidy, with no cars in the drive or bins in the way – and your windows can be sparkling clean. In other words, you have control of what people see on screen in a way that you can’t when someone is randomly driving past. So make full use of this opportunity. Remember, if a buyer doesn’t think you are proud of your property, why would they be interested in buying it? Your property deserves to look its best. You want to make a good impression.
At DOMVS we put good photography first. We have a long-standing working relationship with an exceptional professional photographer who takes editorial quality property photography from small studio apartments through to country estates, in addition our photographer can take elevated and twilight imagery and drone filming. We advise you how to make your property look the best it can for when that important buyer comes calling online. We understand how vital it is to make a good first impression – after all you never get a second chance.
Staging and Styling
People buy as much into the ‘lifestyle’ of a property and its location, as they do the bricks and mortar. We set the scene so people can picture themselves perhaps sitting in the garden on a Sunday morning taking a break from gardening duties or enjoying entertaining with family and friends. Making a few tweaks to a room layout can make a dramatic difference to the welcoming feel of a room.
Simply moving a bed and removing a few pieces of furniture might be all it takes. For more dramatic changes, we can assist with tailored packages which combine aesthetic fixes, furniture, and accessories to maximise the use of space, lighting and a property’s unique characteristics. No matter what is needed we can provide advice and guidance to ensure your home reaches its optimum value.
Ensuring your home looks inviting and stands out amongst the competition is what we constantly strive to achieve. Using twilight photography is just one of the many ways. See for yourself: one photograph makes you feel there is a cosy welcome awaiting you when you step inside. The other simply shows an attractive historic property in a street scene. Which one would you choose?
Elevated photography provides a completely different perspective. As you can see from this example, using such photography can properly demonstrate a property’s advantages whether it is showcasing your extensive grounds and gardens or where larger scale land and estates need to be illustrated effectively. This technique is not just for high end properties.
As you can see with the cottage featured in these two images, changing the camera angle to an elevated shot makes all the difference for a striking first impression.
A picture says a thousand words and when it comes to property, it’s essential you make sure they’re the right ones. Using a professional photographer who has the expertise and composition skills to create images which truly capture the essence of a home, is key to ensuring the right response.
Drone Photography and Videos
Videos are revolutionising the world of property. Virtual guided tours, interviews with owners, and ‘sneak peeks’ behind the scenes are many of the compelling ways we use to maximise your home’s potential. Drone photography providing aerial views and footage is yet another way we ‘set the stage’. Sometimes it can be challenging to properly capture the scale and beauty of a property on camera: used appropriately it can provide affordable, eye-catching images and videos.
Being able to view the surroundings and boundary lines of a property ensures buyers really can see the bigger picture. We don’t want to compromise your chances of a successful launch: this belief runs through everything we do.
Virtual Realty Property Tours
As the first property agent in the south of England to introduce Virtual Reality Property Tours, DOMVS now offers buyers a fully immersive viewing experience. Using our VR headset, buyers can now ‘walk’ around a property without leaving the DOMVS office, or can view online from the comfort of their own homes.
We create Virtual Reality Property Tours in the same way as we conduct the rest of our business; calmly, efficiently and professionally. We believe it is essential we present your home as you see it yourself.
VR tours are recorded by our negotiators using a 360° video camera. By placing the camera in the centre of the room, we are able to show the property in much the same way as we would to a client; we can walk around each room and highlight notable features and details, aiding the viewer in imagining the property as if it were their own. This creates a seamless and, more importantly, natural experience for the viewer, allowing them to fully appreciate the property to its fullest.
As our tours are video rather than a set of images, we are able to ‘escort’ viewers around the property, rather than simply providing them with an interactive view of the interior. This is an essential part of our aim to make the experience more immersive and enjoyable for the prospective buyer, and allows us to offer a more effective service.