West Lulworth an Ideal place for Holiday Let Investors and Second Homeowners
Tucked into the dramatic coastline of Dorset’s Jurassic Coast, West Lulworth is one of the most desirable spots in the South West for second homeowners and holiday let investors; and it’s not hard to see why.
With its picture-postcard scenery, close proximity to iconic landmarks like Lulworth Cove and Durdle Door, and a charming, peaceful atmosphere that feels a world away from city life, West Lulworth is ideal for weekend escapes or year-round holiday letting.
What Makes West Lulworth So Special?
The natural wonders of the Cove, Durdle Door and UNESCO World Heritage attraction of the Jurassic Coast, West Lulworth draws visitors all year round, offering consistent demand for holiday accommodation. But West Lulworth isn’t just a tourist stop – it’s a welcoming, lived-in village with a real sense of community.
The village boasts a local shop, pubs, friendly cafés, and a well-attended church, making it just as appealing for part-time residents as it is for holidaymakers. The village of Wool is only four miles away, and Wareham, just eight miles, offers direct rail links to London Waterloo, making flexible holiday letting or spontaneous weekend trips a breeze.
Wareham itself is a charming riverside market town with an independent cinema, a variety of shops and eateries, and several highly regarded schools. Beyond the village, attractions such as Lulworth Castle, Corfe Castle, and the sandy beaches of Swanage and Studland are all within easy reach, giving visitors and homeowners endless opportunities to explore – in any season.
Is West Lulworth a Good Place to Invest?
Absolutely! And the numbers back it up. West Lulworth has seen consistent capital growth, driven by its prime coastal location and the enduring demand for UK-based holidays.
According to our records (Dataloft), property prices in the area have risen steadily over the past decade, with an average increase of 41.7%. In terms of rental yield, well-presented holiday lets in West Lulworth can command weekly rates of £1,000–£2,500 in peak season, translating to impressive returns. Homes with sea views or close proximity to Lulworth Cove frequently exceed these figures.
With personal use benefits, potential tax advantages, and strong year-round demand, West Lulworth continues to gain recognition as a smart lifestyle investment. The below chart shows how West Lulworth is outperforming average prices when compared with the county, region and country.
Chart to show average property values in BH20 5 by property type (data taken from Dataloft 1/5/25)
Buying a Home in West Lulworth
If the idea of breathing in sea air, walking clifftops in the morning, enjoying cream teas in the afternoon, and finishing the day with a pub dinner overlooking the bay appeals to you, then West Lulworth could be your perfect next move.
Beyond personal enjoyment, the continued demand for holiday lets means this village will likely remain a sought-after location. If you’d like to understand more about tax implications when buying a second home, see our related blog: “Owning a Second Home in Dorset: Council Tax Changes & Market Resurgence.”
Many second homeowners who initially bought here for private use have transitioned into letting, seeing both lifestyle and financial rewards. In fact, several of our current listings in West Lulworth reflect that very journey.
Here are three standout properties now available, each with its own story
- Upalong, Sunnyside, West Lulworth – £710,000
A charming, characterful cottage located just moments from Lulworth Cove, Upalong has been a much-loved holiday home. It ticks every box for second-home buyers: privacy, walkable coast access, and the potential for premium holiday letting.
- Home Ground, West Lulworth – £595,000
Home Ground has had a fascinating evolution. Purchased 13 years ago as a holiday let, it became the owners’ main residence during Covid. Even today, the ground-floor en-suite bedroom continues to be successfully let on Airbnb, offering a hybrid lifestyle and income model. The layout is flexible and ideal for buyers seeking a balance of personal use and income potential.
- Shirley Close, West Lulworth – £465,000
Purchased as a new build 15 years ago, this property in Shirley Close has served as a family holiday home, a holiday let, and is now used privately again. Its spacious layout and low-maintenance features make it perfect as a lock-up-and-leave or as a ready-to-go income property for new owners.
Ready to Make the Move?
Whether you’re searching for a personal seaside hideaway or a proven, income-producing holiday property, West Lulworth delivers. And with listings like these, each with a strong letting history, it’s never been easier to invest in a lifestyle that pays dividends.
