Standout Launches, Strategic Price Adjustments and Seasonal Support
DOMVS estate agency is preparing for another standout festive season with the return of its popular Boxing Day Boom campaign. Boxing Day has long been a turning point for property searches, with Rightmove recording increases of up to 273%, albeit benchmarked against a quieter Christmas Day.
DOMVS also saw a significant uplift, with website visits increasing 61% above the level expected on Boxing Day, and momentum continued to build throughout the week. Interestingly, activity peaked on 30 December with an impressive 91.5% surge above the seasonal norm.
Building on that success, DOMVS is once again preparing the release of new and returning properties to help clients make the most of the seasonal spike. In 2024, more than 30 homes were published as part of the campaign, giving sellers a valuable advantage at a time when motivation to move typically intensifies.
“Boxing Day consistently prompts people to reflect on how and where they want to live, creating a unique window of opportunity for both buyers and sellers,” says Polly Greenway, CEO of DOMVS. “Our preparations ensure that when interest spikes, our clients are positioned to make the most of it.”
What to Expect from This Year’s Boxing Day Boom
Fresh to Market & Whisper List Releases
Throughout the autumn, the DOMVS team has been carefully preparing a varied selection of new instructions. This includes homes previously available only on the Whisper List, which will be unveiled from 26 December, giving committed buyers exclusive early access.
Considered Price Adjustments
Alongside new launches, a series of well-timed price reductions has been prepared in collaboration with clients. These adjustments proved highly effective last year and are expected to provide compelling opportunities for motivated buyers once again.
Seasonal Support from the DOMVS Team
While many will still be enjoying leftover Christmas pudding, the DOMVS team will be on hand throughout the festive period (excluding bank holidays) to respond promptly to enquiries, guide home-finders, and ensure each property receives the attention it deserves.
Greenway adds, “The surge in interest we saw last December speaks for itself. With the right preparation and the support of a brilliant team, this period can deliver real momentum for anyone considering a move. With the budget out of the way and more financial clarity, we anticipate a more positive market in 2026, shaped by renewed intent, with the Boxing Day Boom offering an ideal springboard for those seeking a fresh start in the new year.“
For more information, please visit DOMVS online at domvs.co.uk/boxing-day-boom/ or speak to your local agent.
-ENDS-
Media Contact
Polly Greenway
DOMVS
T. 01305 757300
